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With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. Instructors, contact your Pearson rep for more information. MyLab should only be purchased when required by an instructor. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Help students learn how to create value through customer connections and engagement įor Principles of Marketing courses that require a comprehensive text. Principles of Marketing, Global Edition, 17th Edition. Principles of Marketing - Two-Year and Four-Year >.Management and Organisational Behaviour.Training and support for digital products.What Smarthinking means to our customers.